If you need a way to get more customers (advertising) and think getting free traffic from organic Google search is the answer, then you’re looking for SEO (search engine optimisation) services.
What does SEO involve?
There are a few different areas that are important for SEO services.
These include the following:
Keyword research involves conducting an analysis of terms that people search for in Google, using data from various sources including Google Keyword Planner, Ahrefs, Semrush, and others.
This video from Brian Dean is really useful to learn the basics:
Citations (Local SEO)
If you’re looking to rank in local results, such as “plumber in Sheffield”, then you want to look for local SEO services, which will help you optimise for organic and Google Maps rankings.
The tasks involved in Local SEO include citation building, schema.org optimisation, and local link building.
This useful video from the Ranking Academy explains what Citations are in terms of SEO:
If you’re looking to rank an online store in Google, then you need to consider ecommerce SEO services. These focus on bringing up the position of product and category pages, in order to generate more online sales. This may also include conversion rate optimisation, in order to improve the user experience signals of the site, which also impact on SEO rankings.
Which Sheffield SEO Agency should you choose?
You want to consider the factors that will make a good SEO agency for your situation.
These may include:
- Good value pricing
- No fixed contracts
- Regular reporting
- Proven track record
- High profile clients
- Updating methods for 2019 and later.