SEO for Black Friday and Halloween

If you’re selling products online, then you understand how important peak seasons are for sales.

This is the time of the year that you can make a hell of a lot of money, with consumers going online to find black friday and cyber monday deals at the big retailers and smaller retailers alike.

Google Trends will spike for most commercial keywords during this period, and so the impressions and clicks to your website will also be up.

However it also means that the competition are on their game too, looking to make their own money.

So how can you take advantage? Here are some steps:

  • Update meta descriptions to include black friday / cyber monday – the meta description doesn’t really impact rankings much, but it does impact CTR (click through rate). This means if you add black friday and cyber monday to your meta description during this time period, you are highly likely to get more clicks.
  • Update banners and site branding for black friday / cyber monday themes – user engagement is a big deal in SEO, and so if people see the site has been recently updated with the black friday branding and offers, they are more likely to stick around on the site.
  • Make extra savings obvious – this is important for ecommerce sites. If you have an extra discount for Black Friday, then make it an obvious additional discount over any other savings the products already has. So you might have 3 lines of pricing, the RRP, the old sale price, and the new black friday sale price.

Hopefull that’s inspired you to do a bit of website editing to improve your SEO during this peak shopping season.

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